About Fondako Media
We spent $8M+ finding out what actually works.
Business owners overpay their taxes by an enormous margin. The advisors who can fix that can't get in the room. Closing that gap is the whole company — and since 2021 we have done it for 1,000+ financial professionals across North America.
Vision, mission & core values
This is what we're for and how we operate. It's the standard we hold ourselves to, and the reason advisors stay with us for years rather than months.
- The problem we're solving
- The most efficient financial strategies are complex and out of reach.
- Our vision
- To maximize freedom, impact and abundance for those who build value.
- Our mission
- To deliver the most efficient financial strategies at scale, through industry-leading systems and partnerships.
All in
Unshakable commitment to the mission, the team, and the long-term vision.
High say-do ratio
Trust is built on actions, not talk. We follow through on commitments and build momentum by consistently delivering results.
Radical transparency
We face facts, speak directly, and solve real problems. No blame, no fluff — only solutions and clarity that move us forward. Say it clearly and concisely. Be brutally honest, transparent and vulnerable: even when it hurts, it helps.
Raise the standard
Great isn't good enough. Be so competent and efficient that everyone around you rises to the occasion. Solve the right problems fast, own your outcomes, respect other people's time, and make success inevitable by raising the bar in every room you're in.
100+ campaigns tested. You get the one that won.
We started with a simple observation: business owners overpay taxes by an enormous margin, and the financial professionals who could actually help them can't reliably get in the room. The knowledge exists. The distribution doesn't.
So we spent five years and more than $8M+ testing how to fix that. Every ad platform. Every lead magnet. Every funnel. Every follow-up sequence. Most of it failed, expensively and in public. The small part that worked became a system that now generates 1,000+ qualified business-owner appointments every month at 65-75% show rates, and powers 100+ elite advisors building 7 and 8-figure practices.
Then we did the second half. Generating appointments is only useful if the advisor can close them, so we built AdvisorOS to work every appointment alongside them, and we brought in 7-8 figure advisors to teach the case design directly. That’s the whole idea: hand you the clients, or teach you to win them, and stay with you either way.
Joey Lalonde-Rioux
Co-Founder
“I spent 5 years watching agents burn out chasing cold leads while lead companies got rich selling broken systems. I knew there had to be a better way, so we built it from scratch. We tested hundreds of campaigns, burned millions in ad spend, and obsessed over every metric until we cracked it.”
Pavel Boissonneault
Co-Founder
“Most marketing agencies run cookie-cutter campaigns and hope for the best. We took the opposite approach and treated marketing like a science. Every ad, every funnel, every follow-up sequence was tested, measured, and optimized. The numbers show it.”
Want to work with us as an advisor?
Apply once. We'll point you to the path that fits your practice.